COPY

Copywriting & Content Expertise

Freelance copywriter with extensive experience producing persuasive, high-quality content for digital and print platforms. Work spans SEO-optimised blogs, website copy, marketing campaigns, product descriptions, and direct-response content for clients across industries.

Highlights include:

• Web Profits (2012–2013): Short, SEO-friendly blog posts for second-hand retail websites.

• Skyline Creative (2014–2015): Fresh, engaging copy for boutique real estate clients including Belle, Ray White, and LJ Hooker.

• Campaigntrack (2015–2019): High-end real estate content for agencies including McGrath Edgecliff, Ray White Double Bay, and The Agency Bondi Beach.

• Probity (Sunshine Coast, COVID-19 period): Produced a wide range of blog content and marketing copy for multiple brands, helping businesses maintain audience engagement during challenging conditions.

Example of work:

• All Purpose Air Conditioning – How Air Conditioning Can Help During the Coronavirus Crisis
  Read the full blog here